"Children who drink are more likely to be victims of violent crime, to be involved in alcohol-related traffic crashes, and to have serious school-related problems."

-source: ventura county limits

The focus of the Community Prevention Partners Alcohol Initiative/Project CURB is to limit youth access to alcohol. This is accomplished through a focus on working with merchants, addressing social provision (adult provision) of alcohol, and alcohol outlet over-saturation.

Crime Map Labeled.png

Strategies Include

  • Policy
    • Implementation of social host ordinances and parent education of ordinances county-wide
    • Alcohol Outlet Density – Development of Conditional Use Permits and Deemed Approved Ordinances to increase oversight of existing outlets and decrease density.
    • Lee Law implementation- Addressing signage and advertisement of alcohol
    • Compliance checks- Addressing sales to minors
  • Education/Mobilization
    • Responsible Alcohol Merchant Awards – Limiting youth access to alcohol from off-sale outlets through merchant education and engagement
    • Family and Community Committed Campaign
    • School site education/assemblies

For more information about the Alcohol Initiative/Project CURB, please visit project-curb.org


Alcohol is still the most prevalent drug used in Santa Cruz County. Nearly one in four 11th graders reported binge drinking in the last 30 days
— CHKS 14-15
88,000 people a year are killed due to alcohol abuse.
— U.S. Centers for Disease Control and Prevention-CDC, 2014
Three quarters of 11th graders reported that is very or fairly easy to obtain alcohol.
— CHKS 12-13