The focus of the Community Prevention Partners Alcohol Initiative/Project CURB is to limit youth access to alcohol. This is accomplished through a focus on working with merchants, addressing social provision (adult provision) of alcohol, and alcohol outlet over-saturation.
June 2019: Watsonville Alcohol Ordinance Updates
May 2018: Unincorporated Santa Cruz County Alcohol Ordinance
Implementation of social host ordinances and parent education of ordinances county-wide
Alcohol Outlet Density – Development of Conditional Use Permits and Deemed Approved Ordinances to increase oversight of existing outlets and decrease density.
Lee Law implementation- Addressing signage and advertisement of alcohol
Compliance checks- Addressing sales to minors
Responsible Alcohol Merchant Awards – Limiting youth access to alcohol from off-sale outlets through merchant education and engagement
School site education/assemblies
For more information about the Alcohol Initiative/Project CURB, please visit ProjectCURB. org
Local Materials Developed
Local Stats, Snapshot & Policy briefs
Links to Other Alcohol Resources